Animal agriculture is under increasing attack around the country as generations are further removed from the farm do not understand why farmers do what they do. The most notable example is the on-going campaign by the Humane Society of the United States to outlaw the use of sow gestation stalls, calf crates and battery cages for chickens. Today’s consumer does not understand tools and practices that are designed for the safety and health of the animals. Jerry Meissner serves as president of an industry group called Dairy Business Association. They plan to conduct a major consumer education campaign in 2010
Meissner and his family run Norm-E-Lane Farm, a 1,500-cow state-of-the-art dairy farm; they host numerous tours of the operation which features a huge viewing window into the double-25 milking parlor and an anaerobic digester.
Jerry Meissner talks about consumer education:


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