The first step in developing a strategic plan for the pork industry is to learn firsthand what’s on the minds of pork producers, to do that the National Pork Board (NPB) held three listening sessions where they asked producers to identify the priority issues.
At the conclusion of the regional meeting in Indianapolis on Friday, July 24, where producers from Kentucky, Ohio, Illinois, Iowa and Indiana attended, Chris Novak, Chief Executive of the National Pork Board told Brownfield they were hearing two priority issues, one the need for product promotion and second.
“This need for us to share with America’s consumers the benefits of new production technologies, benefits of how and why we’re producing pork the way we today, how we’re improving and enhancing environmental quality, environmental controls within our operations, how we’re working harder to ensure better food safety, better quality of the products we produce,” said Novak.
For those producers unable to attend the listening sessions, Novak says a web-based survey is available.
AUDIO: Chris Novak, Chief Exec. National Pork Board (4:45 MP3)



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