What does organic have to do?
July 9, 2009 by Bob Meyer
Filed under Feature Programs, Managing for Profit
A recent survey by the Shelton Group found consumers prefered the “natural” label over the “organic” label on their products. Suzanne Shelton says organic needs to do a better job of justifying the additional price for their products.
AUDIO: Suzanne Shelton talks about the differences, real and perceived. (3:00)
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