A new campaign to promote the positive aspects of farming today has been launched by the Nebraska Corn Board and Nebraska Corn Growers Association.
Nebraska Corn Board executive director Don Hutchens says the campaign is called “Sustaining Innovation”.
“Thanks to a lot of new innovations and farming practices-and seed-we know that we’re growing more corn on fewer acres with less erosion and with fewer inputs like fertilizer and fuel,” says Hutchens, “and it’s a good message-we need to just make sure that the general public knows.”
The campaign began this month and will run through the rest of the year. Hutchens says it includes radio and print advertising in select media outlets, plus a new approach. “We’ve got some trucks that are traveling throughout Lincoln-delivery trucks-that have some of those ‘Sustaining Innovation’ messages on the side of the trucks,” he says.
Hutchens says the trucks will help keep message visible to people visiting Lincoln for the state fair, Husker football and the Christmas shopping season. The Nebraska Corn Board has also added a special “Sustaining Innovation” page to its web site.
Latest: 
